Entreconf
A farm-to-table modern creative website to match a bold rebrand.
Project length: 4 weeks
Services: CMS, Web Development, UI Design, UX Design
Stack: NextJS, Tailwind, Sanity.io, OpenAI, Postgres, Supabase
Team: Nat Watson (Design & Development), Sam Bates (Consultation & PM)
The Brief
"We wanted something visually immersive to match our new branding"
EntreConf is the leading entrepreneurship and tech event and awards show in the South West.
Problems to Solve
Crucial elements to include to improve site performance
1.
Outdated Wordpress stack
2.
Difficult to edit & maintain
3.
Inflexible production environment
SOLUTIONS
1.
Ground-up development on a modern tech stack
2.
Integrate AI-enhanced features & CMS
3.
Create custom solutions to achieve desired results
SEED
- Stakeholder interviews
- Brand immersion & tone of voice
- Success metrics definition
- Project roadmap setup
SPROUT
- Sitemap & IA draft
- Page-level outcomes defined
- Animation concepts explored
- Wireframes & content flow
HARVEST
- Next.js build setup
- Sanity CMS configuration
- Content modelling & schema designAdmin workflows tested
SOIL
- Sanity webhook integration
- Custom API layer built
- OpenAI vectorisation applied to transcripts
- Fuzzy keyword search prototyped
PRUNE
- QA & performance optimisation
- Video library search refined
- Personalised recommendations validated
- Public launch & handover
Up nextTime for Therapy