Project — 06 / 07
Outsider Artists
A stripped-back digital home for an independent booking agency with a fiercely individual roster.
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Project labelNo. 06
- Length
- 3 weeks
- Services
- Web Development
- Stack
- NextJS
- Team
- Nat Watson (Developer)
Built by humans
The brief
“We wanted something that felt simple, distinctive and put the artists first. Built By Humans understood that immediately.”
Outsider Artists is an independent international booking agency. We designed and built a stripped-back, editorial site that puts the roster first, making artist profiles, tour dates and booking information clear, characterful and easy to explore.
How it grew
01 Seed
- Artist roster requirements mapped
- Visual direction established
02 Sprout
- Sitemap & information architecture
- Artist page structure defined
- Tours & listings UX planned
- Content hierarchy wireframed
03 Harvest
- Editorial design system created
- Typography & spacing refined
- Photography-led layouts developed
- Responsive behaviours designed
04 Soil
- Reusable artist templates built
- Tour listing system developed
- CMS content structure configured
- Mobile interactions refined
05 Prune
- Artist content populated
- Responsive & accessibility QA
- Image & performance optimisation
- Final polish, launch & handover
Up next — 07 / 07
Cairn
Make the structure visible.
Next project
Project labelNo. 07
- Services
- Full-Stack Development, CMS, UI Design
- Stack
- NextJS, Stripe, S3 Storage
- Team
- Sam Bates (Project Manager), Nat Watson (Product Owner)
Built by humans