Reload Sound

A Y2K inspired visual identity for a Bristol-based DJ collective

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Project length: 2 weeks

Services: Web Development, UI Design, UX Design

Stack: NextJS, Sanity.io, S3 Storage, Tailwind

Team: Nat Watson (Design & Development), Sam Bates (Branding & Positioning)

The Brief

"I wanted a new and unique visual identity to stand out from the crowd. I wanted it to feel expressive. "

Reload Sound’s website is a visually immersive, artist-driven experience designed to reflect the creativity of the music collective it represents.

  • SEED

    • Stakeholder workshops
    • Brand + visual research
    • Success metrics + user goalsCreative concept alignment
  • SPROUT

    • IA & sitemap draft
    • Page-level outcomes
    • Wireframes for immersive flowsModular CMS planning
  • HARVEST

    • Next.js build setup
    • Sanity CMS integration
    • Custom Three.js renderingGSAP-driven animation design
  • SOIL

    • SoundCloud API connection
    • Custom music player build
    • Persistent playback across pagesArtist-driven content modules
  • PRUNE

    • QA & performance optimisation
    • Animation + music player validation
    • CMS workflows refined
    • Public launch & client handover
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