Project length: 3 weeks
Services: Web Development, UI Design, Positioning & Messaging, UX Design, CMS, Wordpress
Stack: NextJS, Tailwind
Team: Nat Watson (Design & Development), Sam Bates (Project Management)
The Brief
"We wanted a fresh feeling website for the launch of our new nightclub"
XOYO Birmingham represents more than just a venue; it embodies the spirit of Birmingham itself. Created by and for the people of Birmingham, this space will serve as a vibrant hub where creativity, music, and community converge.
SEED
- Stakeholder interviews
- Brand + audience research
- Success metrics definition
- Technical requirements mapping
SPROUT
- Sitemap & IA draft
- Page-level outcomes
- Wireframes for high-traffic flowsContent structure planning
HARVEST
- WordPress build configuration
- Custom theme design
- CMS workflows optimised
- Plugin ecosystem curated
SOIL
- Server optimisation for surges
- Caching + CDN setup
- Mobile-first performance testingSecurity hardening
PRUNE
- Stress testing for peak traffic
- CMS training & documentation
- QA & bug resolutionPublic launch & ongoing support
Problems to Solve
Crucial elements to include to improve site performance
1.
Weekend traffic surges caused downtime risks and slow load times.
2.
The client needed a CMS that was simple enough for fast updates by staff with limited technical knowledge.
3.
Nightclub events required frequent updates to listings and media, often at short notice.
SOLUTIONS
1.
Implemented caching, CDN, and server optimisation to ensure stability under heavy peak usage.
2.
Configured WordPress with a custom theme and streamlined CMS workflows, making content management intuitive and reliable.
3.
Designed a flexible content structure with reusable modules, allowing rapid updates without developer involvement.
