Project — 05 / 07
XOYO Birmingham
An organic, refreshing take on the night club experience
Scroll to explore
Project labelNo. 05
- Length
- 3 weeks
- Services
- Web Development, UI Design, Positioning & Messaging, UX Design, CMS, Wordpress
- Stack
- NextJS, Tailwind
- Team
- Nat Watson (Design & Development), Sam Bates (Project Management)
Built by humans
The brief
“We wanted a fresh feeling website for the launch of our new nightclub”
XOYO Birmingham represents more than just a venue; it embodies the spirit of Birmingham itself. Created by and for the people of Birmingham, this space will serve as a vibrant hub where creativity, music, and community converge.
How it grew
01 Seed
- Stakeholder interviews
- Brand + audience research
- Success metrics definition
- Technical requirements mapping
02 Sprout
- Sitemap & IA draft
- Page-level outcomes
- Wireframes for high-traffic flows
- Content structure planning
03 Harvest
- WordPress build configuration
- Custom theme design
- CMS workflows optimised
- Plugin ecosystem curated
04 Soil
- Server optimisation for surges
- Caching + CDN setup
- Mobile-first performance testing
- Security hardening
05 Prune
- Stress testing for peak traffic
- CMS training & documentation
- QA & bug resolution
- Public launch & ongoing support
Problems to solve
- 01
Weekend traffic surges caused downtime risks and slow load times.
- 02
The client needed a CMS that was simple enough for fast updates by staff with limited technical knowledge.
- 03
Nightclub events required frequent updates to listings and media, often at short notice.
Solutions
- 01
Implemented caching, CDN, and server optimisation to ensure stability under heavy peak usage.
- 02
Configured WordPress with a custom theme and streamlined CMS workflows, making content management intuitive and reliable.
- 03
Designed a flexible content structure with reusable modules, allowing rapid updates without developer involvement.
Up next — 06 / 07
Outsider Artists
A stripped-back digital home for an independent booking agency with a fiercely individual roster.
Next project
Project labelNo. 06
- Length
- 3 weeks
- Services
- Web Development
- Stack
- NextJS
- Team
- Nat Watson (Developer)
Built by humans